U.S. President Donald Trump announced an additional 10 per cent tariff on Canadian goods after the Ontario government failed to immediately remove an anti-tariff advertisement aired in American markets. Trump accused Ontario of “serious misrepresentation of the facts” and called the ad a “fraud,” criticizing Premier Doug Ford for allowing it to air during the World Series despite U.S. objections.
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Ontario Premier Doug Ford had earlier said he would take down the ad campaign after speaking with Prime Minister Mark Carney but only after the weekend. The ad, featuring former U.S. President Ronald Reagan’s warning against tariffs, was intended to highlight the economic harm protectionist policies cause. A New York Times review confirmed that while the ad reordered Reagan’s 1987 speech, it did not misrepresent his words.
Prime Minister Carney, currently attending the ASEAN summit in Malaysia, stated Canada cannot control a U.S. trade policy that has “fundamentally changed.” Trade Minister Dominic LeBlanc reiterated that progress in negotiations is best achieved through direct federal engagement with Washington. Opposition Leader Pierre Poilievre, however, blamed Carney for failing to prevent the tariff escalation.
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It remains unclear which products the new 10 per cent tariff will target or when it will take effect. Trump has already imposed significant duties on Canadian steel, aluminum, copper, lumber, and automobiles, with rates between 25 and 50 per cent. Industry representatives, including Automotive Parts Manufacturers’ Association President Flavio Volpe, warned that the move will primarily hurt American consumers and businesses.
California Governor Gavin Newsom also criticized Trump’s decision, saying it punishes U.S. citizens with higher costs. Despite the backlash, Ontario maintains that its campaign successfully sparked debate in the U.S. about tariffs’ impact on workers and trade relations between the two countries.
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