If you’re hunting for dividend income with upside potential, one TSX-listed stock stands out as a candidate that could surprise investors in 2026 based on its current profile and underlying fundamentals.

The company in focus is GoEasy Ltd. (TSX: GSY), a specialty finance firm based in Canada. GoEasy operates through two main business segments: easyfinancial, which provides personal loans and financing options to under-served consumers, and LendCare, which offers point-of-sale financing for home renovations and healthcare equipment. Unlike traditional banks, GoEasy targets borrowers who may not qualify for mainstream credit — a niche that, while riskier, commands higher yields and supports meaningful net interest income.

What makes GoEasy intriguing for dividend-oriented investors is its combination of cash flow and yield. The company has been consistently profitable, generating strong operating cash flows even amid economic cycles, and it distributes a healthy dividend yield that is attractive relative to many other Canadian stocks. When a company can sustain dividend payouts from internally generated cash — rather than relying on external financing — it signals financial strength and gives investors confidence in ongoing income.

In 2026, GoEasy may also benefit from a mix of factors that can support earnings growth. Continued demand for alternative credit in Canada, expansion of its LendCare network, and disciplined risk management in lending could help sustain net interest margins and loan book growth. Its diversified revenue streams also mean the company isn’t fully reliant on one segment’s performance, which can smooth returns through economic fluctuations.

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That said, investors must be realistic about risks. Specialty finance firms can be sensitive to consumer credit cycles and interest-rate shifts. Downturns in employment or consumer confidence can pressure delinquencies and net interest income, and high yields in this space often reflect that elevated risk. But for investors who can tolerate some volatility and are focused on both income and total returns over the long run, GoEasy’s mix of yield and niche market positioning can make it a compelling addition to a dividend-focused portfolio.

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In short, GoEasy Ltd. combines a durable cash-generating model with an attractive dividend yield and niche growth potential — a profile that could lead to outperformance in 2026 compared with traditional, slower-growth dividend names.