This Hidden Canadian Gem Could Easily Double Your Money

After U.S. President Donald Trump sparked a global trade war in April 2025, markets worldwide faltered—but Canada’s quickly bounced back. The Toronto Stock Exchange (TSX) showed remarkable resilience, launching into a powerful bull run that’s lifted the index nearly 22% year to date. Many investors who looked beyond the headlines found opportunities in domestic names that have quietly surged ahead. One standout among them is Kits Eyecare (TSX:KITS) — a stock that’s already delivered market-beating gains and still has room to soar.

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A fast-growing vision care innovator

Kits Eyecare, a vertically integrated eyecare provider, has become a leader in the digital optical retail space since entering the market in 2002. The $575 million company operates a robust e-commerce platform across Canada and the U.S., offering prescription glasses, sunglasses, and contact lenses through websites like KITS.com, KITS.ca, OptiContacts.com, and ContactsExpress.ca.

Market forecasts remain favorable. According to Grand View Research, North America’s eyecare market is projected to reach US$49.9 billion by 2030, with a healthy CAGR through 2030. In Canada alone, the sector is expected to grow at 6.3% annually, driven largely by demand for contact lenses—the biggest revenue segment as of 2023.

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AI-driven personalization

Kits Eyecare isn’t just riding industry growth—it’s shaping it. In July 2025, the company unveiled OpticianAI, its proprietary artificial intelligence platform that redefines how consumers shop for eyewear. Described as both intuitive and interactive, OpticianAI leverages insights from over a million customer journeys to deliver personalized recommendations. CEO Roger Hardy says this technology reflects the company’s mission “to make eyecare easy,” combining optical expertise with digital innovation to enhance the customer experience.

Growing loyalty and strong results

Since going public in 2021, Kits Eyecare’s customer base has doubled to over one million active users. Its audience skews younger, with Millennials, Gen Z, and Gen X driving repeat purchases—now accounting for more than 60% of total revenue.

Preliminary Q3 2025 results highlight this momentum: revenue jumped 25.1% year over year to $52.4 million, and new customers rose 27.6% despite a challenging economic backdrop.

Clear potential ahead

With its fast-growing customer base, cutting-edge AI platform, and strong brand loyalty, Kits Eyecare stands out as one of Canada’s most promising growth stories. Having already surged 64% year to date and delivered 427% returns in three years, the potential for KITS to double your money again looks crystal clear.